Year 1: Core Management & Marketing Fundamentals

Semester 1: Business & Marketing Basics

1. Principles of Management

   • Functions of Management

   • Organizational Behavior

   • Leadership & Motivation

2. Managerial Economics

   • Demand & Supply Analysis

   • Pricing Strategies

   • Market Structures

3. Accounting & Financial Management

   • Financial Statements

   • Budgeting & Cost Analysis

   • Working Capital Management

4. Marketing Management

   • 4Ps of Marketing (Product, Price, Place, Promotion)

   • Consumer Behavior

   • Market Segmentation & Targeting

5. Business Statistics & Analytics

   • Data Interpretation

   • Regression Analysis

   • Marketing Research Techniques

6. Digital Marketing Fundamentals

   • SEO, SEM, Social Media Marketing

   • Content Marketing

   • Email & Influencer Marketing

Semester 2: Advanced Marketing & Strategy

1. Consumer Behavior & Market Research

   • Psychological & Social Influences

   • Qualitative & Quantitative Research Methods

2. Brand Management

   • Brand Equity & Positioning

   • Brand Loyalty Strategies

   • Case Studies (Nike, Apple, Coca-Cola)

3. Sales & Distribution Management

   • Sales Forecasting

   • Channel Management (Retail, E-commerce, Wholesale)

4. Integrated Marketing Communications (IMC)

   • Advertising Strategies

   • PR & Corporate Communication

   • Media Planning

5. Services Marketing

   • Service Quality (SERVQUAL Model)

   • Customer Relationship Management (CRM)

6. Business Law & Ethics in Marketing

   • Consumer Protection Laws

   • Ethical Advertising & Corporate Social Responsibility (CSR)

Year 2: Specialization & Practical Applications

Semester 3: Strategic & Digital Marketing

1. Strategic Marketing Management

   • SWOT, PESTEL, Porter’s 5 Forces

   • Competitive Advantage Strategies

2. Digital & Social Media Marketing

   • Google Ads, Facebook Ads, Programmatic Advertising

   • Analytics (Google Analytics, Facebook Insights)

3. Retail & E-Commerce Marketing

   • Omnichannel Marketing

   • Amazon, Flipkart, Shopify Strategies

4. Global Marketing

   • Cross-Cultural Marketing

   • Entry Strategies (Franchising, Joint Ventures)

5. Product & Innovation Management

   • New Product Development (NPD)

   • Product Lifecycle Management

6. Elective 1 (Choose One)

   • Luxury Brand Marketing

   • B2B Marketing

   • Rural Marketing

Semester 4: Capstone & Practical Exposure

1. Marketing Analytics & Big Data

   • Predictive Modeling

   • Customer Segmentation using AI/ML

2. Customer Relationship Management (CRM)

   • Salesforce, HubSpot, Zoho CRM Tools

3. Entrepreneurial Marketing

   • Start-up Marketing Strategies

   • Crowdfunding & Growth Hacking

4. Internship / Live Project

   • Work with FMCG, Tech, or Retail Companies

5. Dissertation / Thesis

   • Research on a Marketing Trend (e.g., Metaverse Marketing, AI in Ads)

6. Elective 2 (Choose One)

   • Sports Marketing

   • Healthcare Marketing

   • Sustainability Marketing