Semester-wise syllabus for a BBA in Media and Entertainment Management

 

Semester 1: Foundations of Business & Media

1. Principles of Management 

   - Introduction to management theories, organizational structures, and leadership. 

2. Introduction to Media & Entertainment Industry

   - Overview of film, TV, music, digital media, and live events. 

3. Business Communication 

   - Professional writing, presentations, and media-specific communication. 

4. Marketing Fundamentals 

   - Basics of marketing strategies, consumer behavior, and branding. 

5. Economics for Media

   - Microeconomics concepts applied to media markets. 

6. Media Ethics & Society 

   - Ethical challenges, censorship, and media's societal impact. 

 

Semester 2:

Core Media Operations & Business Skills

1. Media Economics & Finance

   - Revenue models (advertising, subscriptions), budgeting, and funding in media. 

2. Digital Media Fundamentals 

   - Social media platforms, content creation, and digital storytelling. 

3. Financial Accounting 

   - Basics of financial statements and accounting for media ventures. 

4. Media Production Basics

   - Introduction to film/TV production workflows, scriptwriting, and editing. 

5. Organizational Behavior

   - Team dynamics, creativity management, and workplace culture in media. 

6. Media Law & Regulations 

   - Intellectual property, copyright, contracts, and regulatory bodies (e.g., FCC, TRAI). 

 

Semester 3:

Content Management & Marketing

1. Content Strategy & Management 

   - Content curation, scheduling, and multi-platform distribution. 

2. Media Marketing & Branding 

   - Audience segmentation, promotional campaigns, and influencer marketing. 

3. Media Analytics 

   - Tools like Google Analytics, social media metrics, and audience insights. 

4. Entertainment Law 

   - Contracts, royalties, talent management, and piracy issues. 

5. TV & Radio Management

   - Programming strategies, scheduling, and broadcast operations. 

6. Elective 1 (e.g., Film Production or Music Industry Management). 

 

Semester 4:

Advanced Media Strategies

1. Strategic Media Management 

   - SWOT analysis, competitive strategies, and media business models (OTT, streaming). 

2. Advertising & Media Planning 

   - Media buying, ad campaigns, ROI analysis, and programmatic advertising. 

3. Global Media Trends 

   - Cross-cultural media, international co-productions, and globalization. 

4. Human Resource Management in Media 

   - Talent acquisition, freelancer management, and creative workforce challenges. 

5. Public Relations & Crisis Management 

   - Reputation management, press releases, and handling media scandals. 

6. Elective 2 (e.g., OTT Platform Management or Event Management). 

 

Semester 5: Specializations & Industry Integration

1. Media Entrepreneurship 

   - Business plans, funding, and startups in media/entertainment. 

2. Digital Media & Emerging Technologies 

   - AI in media, virtual reality (VR/AR), and block chain for content distribution. 

3. Film & Television Business 

   - Production financing, distribution deals, and box office analytics. 

4. Elective 3 (e.g., Gaming Industry Management or Sports Media). 

5. Elective 4 (e.g., Podcast Management or Celebrity Branding). 

6. Internship/Industry Project 

   - Hands-on training with media houses, production studios, or digital agencies. 

 

Semester 6:

Capstone & Professional Development

1. Capstone Project 

   - Develop a media campaign, business plan, or original content project. 

2. Media Policy & Governance

   - Regulatory frameworks, censorship laws, and global media policies. 

3. Media Innovation & Disruption

   - Case studies on Netflix, Spotify, TikTok, and emerging platforms. 

4. Crisis Communication in Media 

   - Managing controversies, fake news, and audience trust. 

5. Elective 5 (e.g., Political Communication or Animation Studio Management). 

6. Dissertation/Research Project 

   - Focus on trends like AI-generated content, influencer economy, or streaming wars.